Martech News

ICR
PR

ICR Acquires Lumina Communications

ICR, a leading strategic communications and advisory firm, today announced it has acquired Lumina Communications, an award-winning B2B technology-focused PR firm …
tealium
Guest Blogs

How Dunelm transformed disconnected customer data, into ‘targeted gold dust’

Challenge: Dunelm needed to unify their disparate ‘owned’ first-party data on a single platform and make it actionable. Solution: Dunelm …
Rakuten Advertising
Optimization, Personalization & Testing

Rakuten Advertising Unveils Audience Engine

Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience …
Prokeep
Customer Experience, Service & Success

Prokeep Launches Game-Changing Customer Experience Solution

Prokeep, distribution’s leading communication and commerce platform that has enabled over 11 million conversations and $6 billion in revenue to distributors, has …
Amendola
PR

Amendola Honored as a Top Agency for 2023 by PR Daily

Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has …
iion
Adtech

iion announces new CCO

iion, the global adtech company that’s redefining monetisation and advertising for gaming, today announces new system enhancements to its revolutionary, …
data.world
Business/Customer Intelligence & Data Science

data.world Acquires Mighty Canary Technology

data.world, the data catalog platform, today announced the acquisition of the Mighty Canary technology and its incorporation into a new …
Mozart Data
Ecommerce

Mozart Data Launches Report Builder

Mozart Data, the all-in-one modern data platform, today announced the launch of Report Builder, an automated analytics feature allowing users …
Mixpanel
Events, Meetings & Webinars

Mixpanel targets ‘full user journey’ launching Marketing Analytics

Mixpanel, the pioneer of event analytics, is expanding its focus beyond product teams to bring the power of event-based analytics …