NOVUS, the independent media planning and buying agency, announced today that it has named Libby Morgan as Chief Executive Officer. Morgan joins the NOVUS team from MERGE, where she served as Chief Digital Officer, bringing over 20 years of experience driving marketing, commerce, and digital transformation across global organizations.
At NOVUS, Morgan will lead the agency’s next phase of scale, advancing its evolution from a media buyer to an architect of growth. She will focus on strengthening strategic leadership, scaling operational excellence, and deepening the agency’s ability to deliver data-driven planning, precision buying, and measurable business outcomes across digital and offline channels. She will succeed Melony Rios.
Morgan brings over two decades of leadership experience spanning management consulting, digital transformation, and marketing strategy, with more than 15 years of P&L ownership across global organizations. Throughout her career, she has built and led cross-disciplinary teams across the United States, Europe, and the Middle East, helping organizations like Nestle, HP, and Sanofi align business strategy, technology, and execution to drive revenue growth, increase market share, and deliver ROI. Most notably, she previously served as President of MRM Commerce, where she oversaw global, end-to-end commerce and media activations spanning online and offline channels, with a strong emphasis on digital performance and personalization at scale.
Her appointment comes at a pivotal moment for NOVUS and the broader media industry, as agencies evolve from buying space to designing growth strategies driven by data, insight, and creativity.
“NOVUS has a long history of delivering smart, accountable media solutions,” said Morgan. “I’m excited to build on that foundation as we help clients navigate complexity with precision, personalization, and performance that drives meaningful growth.”
“We are thrilled to welcome Libby as CEO at a pivotal moment for our industry,” said Dave Murphy, Executive Chair at NOVUS. “The future of media sits at the intersection of data, technology, and human insight, and this appointment reflects our commitment to leading that future. Libby brings the vision and expertise needed to drive intelligent planning and buying, advanced personalization, and rigorous measurement of impact across all media channels, creating growth and real results for our clients.”
For more such updates, follow us on Google News Martech News
