Content Marketing

PathFactory hires new Chief Operating Officer

Experienced and SaaS strategist Helen Baptist will lead PathFactory’s sales, marketing and customer experience functions
PathFactory hires new Chief Operating Officer

PathFactory, the leading Content Insight & Activation Platform, today announced that veteran technology executive Helen Baptist has joined the company as Chief Operating Officer. Baptist was recently Chief Customer Officer at ItemMaster, a product content management company for the retail industry that was acquired by Syndigo in early 2019.

At PathFactory, Helen Baptist will direct all customer-facing departments, including marketing, sales, and customer experience. She will also lead PathFactory’s expansion into Europe.

Dev Ganesan President and CEO of PathFactory while talking about her hiring said that Helen understands the go-to-market strategy and the customer experience in ways that few leaders I’ve worked with do, and she has a proven track record of maximizing the revenue potential of high-growth SaaS companies. She is joining PathFactory during a critical phase of the company to help lead an already successful team to new heights.

Baptist brings extensive SaaS go-to-market experience spanning the complete customer lifecycle, specializing in aligning revenue teams to drive significant results and ROI (return on investment). At ItemMaster, she oversaw marketing, sales, and customer success, resulting in 84% YoY growth and a 74-point improvement in customer satisfaction. Prior to ItemMaster, she was Senior Vice President of Marketing and Partnerships at Fishbowl, a restaurant customer engagement platform that was acquired by a private equity firm in 2017, and held a number of senior roles at AARP and Carlson Marketing (now Aimia).

About joining PathFactory Helen Baptist said that, she was excited to join PathFactory team to ensure it continues to grow at a rapid pace and deliver exceptional value to its customers. She also added that, PathFactory with its innovative platform and proprietary data set is incredibly well-positioned to transform the way companies deliver content on every channel at every step of the customer journey.

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