Doremus, is a B2B specialist agency, has named Joe Rivas CEO of its worldwide operations. Rivas has more than 25 years of experience servicing clients such as Accenture, Dell Technologies, Xerox, Colgate-Palmolive, and Office Depot. Recently, Joe served as Global President of Technology and B2B at VMLY&R.
Omnicom Advertising Collective CEO, James Fenton said that Joe Rivas is an innovative and transformative leader, that combined with his strategy background and active leadership experience across multiple International brands, makes him the ideal choice to lead Doremus globally.
As Chief Executive Officer, Joe will administer the Doremus group of companies around the world.
Commenting on his new role, Joe Rivas said that It is an honor to join a brand and team with such amazing history and pedigree as Doremus, an agency which has long been related to being a bellwether for B2B strategy and creativity.
B2B is an area of marketing that’s still, for the most part, misunderstood and saddled with perceptions that the work is commonly uninspired, when in fact the opposite is true. Not only is it a space that is growing in terms of year-on-year client investment, but it is also producing some of the most provocative and inspiring work in our industry.
And with Doremus currently positioned as Omnicom’s B2B specialist, we have a great chance to bring new thinking to the B2B space, with ideas that still drive real, tangible value for our clients’ brands and businesses.