Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced it acquired the BetterLoanChoice.com personal lending marketplace. BetterLoanChoice.com is an innovative and data-driven platform that connects consumers with financial services brands. Now part of the DMS portfolio, BetterLoanChoice.com expands the company’s award-winning consumer finance division with its proprietary technology that creates more opportunities to scale customer acquisition goals for clients in insurance and financial services.
“The acquisition of the Better Loan Choice marketplace is a strategic transaction that will allow DMS to further scale our personal lending business,” said Joe Marinucci, CEO of Digital Media Solutions. “This directly enhances our consumer finance business and—along with our award-winning division Best Rate Referrals—the Better Loan Choice marketplace will continue to connect consumers with lenders that better understand their personal finances and make smarter financial decisions.”
With no change in operations, the firm’s leaders George Vuckovich and Josh Sircus, will remain in their current roles.
As a result of investments and enhancements in technology, the opportunity for better digital marketing in the consumer lending space continues to grow. Personal loans are the fastest-growing type of consumer lending product in the past year, according to data from Experian, with growth that is outpacing auto, credit card, mortgage and student loan debt.
The Better Loan Choice marketplace leverages integrated digital marketing campaigns inclusive of educational tools and consumer resources that are driven by search engine optimization (SEO) and pay-per-click strategies that enable the firm to scale unlike any other in the marketplace.
In addition to significantly scaling personal lending advertising campaigns, this acquisition complements the full set of DMS capabilities including the DMS Digital Agency, the award-winning consumer finance marketing division Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms including CollegeAtlas.org, CourseAdvisor.com and the performance marketing technology Sparkroom. DMS continues its explosive growth trajectory and was just recognized on the 2018 Inc. 5000 list in its Hall of Fame as one of the fastest growing private companies in America.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brands Best Rate Referrals, or BetterLoanChoice.com, affiliate network W4 Performance Ad Market, education-branded platforms including CollegeAtlas.org, CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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