Memo is launching the first ever marketplace where PR and communications professionals can buy earned media insights directly from publishers.
It’s long been widely accepted that earned media in editorial publications creates organic awareness, drives audience engagement, and generates purchase intent.
However, credit for results produced by editorial content goes to more easily quantified sources like search and paid media. With Memo, PR and communications professionals can finally access actual publisher insights showing how many people read their earned media, how long they engaged, how far they scrolled, where they came from, and more.
While publishers do the heavy lifting of creating content and driving engagement, there are countless measurement companies estimating the impact of earned media. These businesses generate billions in collective revenue with virtually no compensation back to publishers. Similarly, ad tech companies package publisher data leaked through the bid stream and resell it without any revenue for publishers. This is happening at a time when the media industry is in search of diversified business models.
“In today’s media landscape, data is currency. Memo brings publishers a new revenue channel by monetizing their data for earned media,” said Memo CEO Eddie Kim. “We’ve had such a tremendous reception, in large part, because Memo helps reward publishers for the value they’re creating rather than letting everyone else take credit.”
Publishers signed up as launch partners include BuzzFeed, Meredith, New York Magazine, PopSugar, and more.
Current measurement solutions used by PR and communications professionals present challenges because they either have incomplete or inaccurate data. By partnering directly with publishers, Memo offers the market a comprehensive solution with precise readership and engagement insights that have never been available outside the walls of media organizations.
“Brands can see that they’re being written about, but don’t know what’s actually getting read apart from publicly available sharing metrics. It’s very difficult for them to track organic engagement and aggregate data across publishers. Memo solves this problem,” says Matt Minoff, Chief Digital Officer at Meredith Corporation.
Memo is currently offering limited access to a number of PR and communications professionals and will be launching in January 2019.
Memo is the first ever marketplace where PR and communications professionals can buy earned media insights directly from publishers. With hundreds of partners including BuzzFeed, Meredith, New York Magazine, and PopSugar, Memo transforms earned media measurement from incomplete or inaccurate data collection into a comprehensive solution of precise readership and engagement insights that have never been available outside the walls of media organizations. Founded in 2018 and headquartered in NYC.