DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the marketing and media sectors, is delivering on its vision, and making big investments in its future with a key promotion and two senior hires related to a restructuring of its core business and increased focus on consumer and tech. DGC celebrated its 15-year anniversary on January 1, 2021.
DGC Founder and CEO Samantha DiGennaro and President and COO Maxine Winer announced today the promotion of 11-year agency veteran Mary-Elisabeth Ghanem to Senior Vice President and Director of its newly formed Creative, Media & Marketing practice, comprised of the agency’s core client base, including new clients Hathway, Musicbed, Purpose and WONGDOODY, and recently returning clients, such as The Marketing Arm (OMC) and United Collective/Gallegos United.
The agency also hired consumer PR expert Brooke Geller as Senior Vice President, Consumer & Lifestyle, to lead and grow the agency’s B2C practice and to formalize the agency’s influencer marketing offering. Geller will build upon the agency’s deep experience with Feld Entertainment’s live properties, such as Disney on Ice, Sesame Street Live, Marvel Live, and others as well as recent wins such as Van Gogh: The Immersive Exhibit and CAUSEBOX, a sustainable monthly subscription service DGC recently took through a rebrand to Alltrue.
Another seasoned communicator, Kristen Morquecho, joined as Senior Vice President to oversee the agency’s growing tech portfolio, including new clients such as eko, tvScientific, QuickFrame and others. Her deep expertise in the media and entertainment industries, especially in digital and mobile content, apps, e-commerce, marketing solutions, adtech and technology platforms, makes her ideal to help lead DGC’s expansion in these sectors. Morquecho is based in Los Angeles, where DGC has long had a significant presence and client base.
All three report to Winer, who joined DGC from FleishmanHillard in January 2020. Rounding out the agency’s senior leadership team is CFO Tony Cofone, who joined DGC in March 2020 after a long career as North American CFO of MSL.
“With the exponential growth we’ve seen so far in 2021, this is the perfect time to add structure that positions us to further scale the business, building around experienced subject matter experts in MaryLiz, Brooke and Kristen to drive higher levels of accountability and value to our clients,” explained DiGennaro. “DGC was built on the value prop of serving not only as communications strategists to our c-level clients, but also as deeply experienced business counselors and consiglieri. The vision is to own that same value prop that has served us so well in our core marketing and media business, and to recreate it for other core verticals — tech, consumer, music and entertainment.”
Winer believes the secret to the firm’s ability to weather the challenges of 2020 and capitalize on current opportunities lies in the very purposeful path she and DiGennaro have forged to move the agency forward.
“We’re not expanding just for the sake of expansion; we’re making very intentional investments in the clients, industries and people we believe are the future of our agency,” she said. “You won’t see us chasing every shiny object that comes our way; we’d much rather focus where we know we can add the most value to our clients and create the best career opportunities for our people. That is the lens through which we consider all decisions: Is it good for our clients? Is it good for our people? Just one isn’t good enough; it needs to be both.”
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