The Rainbow PUSH Global Automotive Project, an initiative of the Citizenship Education Fund, today announced the launch of the Automotive Brand Equity Index, a next-generation business intelligence platform designed to provide automakers with a clearer view of brand performance, consumer behavior, and emerging market opportunities.
Replacing the long-standing Automotive Diversity Scorecard, the Automotive Brand Equity Index marks a major step forward in how automakers access and interpret real-world market data to guide decision-making and strengthen brand competitiveness.
“The Automotive Brand Equity Index is more than a metric tool — it’s a strategy for the future,” said John A. Graves, Chairman of the Rainbow PUSH Automotive Project and the Citizenship Education Fund. “For years, automakers have sought meaningful ways to align performance with progress. This platform gives auto executives the ability to assess data, anticipate change, and turn insights into impact. The Index helps leaders translate numbers into narratives, providing the clarity needed to stay ahead of the curve in one of the most significant eras our industry has ever seen.”
The Automotive Brand Equity Index delivers actionable market intelligence that goes beyond traditional rankings or metrics. By analyzing new-vehicle registrations, brand share, and consumer trends, the Index enables manufacturers to identify brand strengths and areas of opportunity, understand performance across key demographic markets, and shape strategic priorities based on measurable outcomes. This comprehensive business tool represents a forward-looking investment that helps automakers remain competitive and responsive to evolving consumer demand.
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