Marketing Automation

Ralph Folz Joins Sidecar’s Board of Directors

Most recently Executive Chairman of WordStream, Folz brings 25 years experience building companies that drive the digital marketing space

Sidecar has appointed Ralph Folz to the company’s Board of Directors. Folz is an entrepreneur, innovator, and mentor, with a career dedicated to building fast growing and influential companies in digital marketing and SaaS.

As CEO and later Executive Chairman of WordStream, Folz drove the company’s revenue growth from $1 million to over $50 million annually. During his tenure, WordStream was honored on the Inc. 5000 for six consecutive years, and named a Top Place to Work for four consecutive years. Folz led WordStream’s acquisition by Gannett in 2018.

“Ralph has built his career during the transformation of the digital marketing space,” said Andre Golsorkhi, founder and CEO of Sidecar. “He has a keen ability to recognize and plan for the future of the industry, and solve the complex business challenges that come up along the way. Ralph’s perspectives will enrich our board as we continue to take Sidecar into its next phase of growth.”

Folz has a deep background in the digital marketing space, including founding Molecular, an interactive Web design and marketing agency that was later acquired by Isobar. Folz was then appointed Global Chief Operating Officer of Isobar, one of the largest digital marketing agencies in the world and part of the Dentsu Aegis Network.

Folz has extensive experience supporting organizations through board positions. He was a member of Codeship’s Board of Directors, guiding the company through its acquisition by Cloudbees in 2018. He was also the lead Independent Board Director for Backupify, advising the company through its acquisition by Datto.

“Sidecar competes in one of the fastest growing areas within digital media,” said Folz. “I admire the company’s people and their approach to developing technology-enabled performance marketing solutions for the modern digital era. I look forward to helping Sidecar continue to create a successful, long-lasting organization.”

Sidecar is a technology company dedicated to retail. Our mission is to maximize the value of performance marketing. By combining deep data, knowledgeable humans, and inspired technology, Sidecar is the magic behind retail’s smartest marketing campaigns.

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