Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, and Rebuy Engine, the leading ecommerce personalization platform for Shopify brands, today shared an update on the continued success of their strategic partnership, Rebuy Monetize powered by Fluent, which launched in May 2025 (originally as Rebuy Ads powered by Fluent). Rebuy and Fluent will showcase new opportunities for merchants at Rebuy Momentum Innovation Summit NYC on October 21, 2025.
Accelerating Adoption and Revenue
Rebuy Monetize powered by Fluent delivers personalized, non-competing offers that complement each brand’s experience, turning every checkout into an opportunity to delight customers and drive measurable incremental revenue. Since launching in May, the program has seen over 700% growth in active merchant adoption, with more than one million ad unit sessions in September alone, marking a 79% month-over-month increase.
Supported by Fluent’s advertiser network and 200+ million first-party data profiles, Shopify merchants using Rebuy Monetize are earning $0.35+ in pure incremental profit per order without any additional effort.
Momentum is the right word for what we’re seeing,” said Tim Lukens, President of Commerce Media at Fluent. “Fluent is focused on driving enhanced consumer engagement and monetization beyond the point of purchase. Rebuy has built a truly merchant-first ecosystem that helps brands unlock new profit streams on the most valuable page in commerce — the ‘Thank You’ page — while enhancing the post-purchase experience. We’re seeing sustained merchant growth, strong retention, and a deepening pipeline that positions this partnership for continued scale into 2026.”
“Every Shopify store has a ‘Thank You’ page and Rebuy Monetize powered by Fluent is strategically leveraging this valuable touchpoint to improve consumer engagement and drive an incremental new revenue stream for Shopify merchants,” said James Van Erck, Co-Founder of Rebuy. “This partnership is about amplifying what Rebuy does best: delivering personalized, seamless experiences that fuel growth for merchants.”
Rebuy Momentum Innovation Summit NYC
At Rebuy Momentum Innovation Summit NYC on October 21, 2025, at Carnegie Hall, Tim Lukens, President of Commerce Media at Fluent, will join industry leaders to discuss how brands can transform the post-purchase experience through personalization, and commerce media innovation. The event will bring together top ecommerce experts and growth-focused brands for a day of learning, inspiration, and collaboration.
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