Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it will expand its collaboration with Cinemark Holdings, Inc. (NYSE: CNK), one of the largest and most influential theatrical exhibition companies in the world.
Rokt began working with Cinemark in 2022 to enhance the customer experience by presenting highly relevant, non-endemic offers on the confirmation page of the Cinemark ecommerce booking experience. Now, through the expanded collaboration, Cinemark will extend this capability to the payment page, leveraging Rokt’s technology to unlock new opportunities to provide customers with relevant messaging and offers.
“Rokt has been a valued partner throughout our journey,” said Jeff Rosenfeld, Cinemark SVP of Digital and Customer Experience. “By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way.”
“We’re excited to expand our partnership with Cinemark as they extend Rokt’s AI-powered technology into the Transaction Moment™—the most valuable and high-intent point in the customer journey,” said Craig Galvin, Chief Revenue Officer at Rokt. “This collaboration reflects a shared commitment to innovation, relevance, and performance. By unlocking new monetization opportunities and delivering real-time relevance, we’re helping Cinemark drive sustainable, incremental value together.”
Rokt’s trusted, scaled network is expected to power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. In 2024, Rokt saw revenues grow by more than 40% year over year, to $600 million. This news follows Rokt’s recent announcements of partnerships with Ulta Beauty, Albertsons and Macy’s and its recent acquisitions of Canal, mParticle and Aftersell.
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