Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, is delighted to announce the appointment of Chris Wilhelmi as its new EVP, Data for the company globally.
In his new role, Chris will spearhead the company’s differentiated data offering, leveraging Monks’ expansive expertise across the data ecosystem and proprietary AI platform Monks.Flow. His focus will be on integrating cutting-edge AI solutions into client marketing operations, ensuring transformative results across the marketing value chain. He will also oversee R&D initiatives within the data function and foster stronger synergy between data, media, content, and creative teams to deliver seamless, insights-driven work for clients.
Wilhelmi will report to Bruno Lambertini, Monks CEO, and will work alongside Monks newly-appointed EVP, Head of North America, James Stephens to expand the measurement frameworks and data solutions across Monks’ go-to-market strategies, which span integrated marketing, key partnerships and innovations, turning every new act of creation into an act of data insight.
“Chris is the perfect fit to carry on Monks’ data leadership legacy,” said Bruno Lambertini, CEO. “I’m looking forward to seeing him work alongside James to broaden our data solutions, creating more value for our clients through a combination of technical skills, AI innovation, and a holistic view of data-driven marketing. This will help take our GTMs—Real Time Brands, Orchestration, and Glass Bos Media—to the next level.”
“After decades in this industry, I’m thrilled to join an organization that has embraced innovation and the power of data-driven marketing from the start,” said Chris Wilhelmi, Monks EVP, Head of Global Data. “We’ve already hit the ground running and I cannot wait to bring my experience to bear as we create holistic, innovative solutions that are defining the future of results-driven marketing.”
“We’re thrilled to welcome Chris to Monks, where he will set a forward-looking agenda for the next evolution of our data offering,” said James Stephens, EVP, Head of North America at Monks. “Chris brings a holistic view of the marketing ecosystem that enables us to design for data insight at every touchpoint. He will be instrumental in our efforts to bridge the gap between our clients’ greatest ambitions of brand and business building and the real-time measures of marketing investment efficacy in the world. Strong data foundations turn every act of creation into an act of data creation, which, in turn, feeds the decision-making process for our clients and our AI-driven innovations alike.”
Chris Wilhelmi brings unparalleled expertise and a passion for transforming data into actionable business insights. His journey began during the dawn of data analytics, spearheading database marketing initiatives and advanced predictive modeling with Comcast. Chris held leadership positions overseeing comprehensive marketing analytics and data efforts at MRM, Publicis, and Tapjoy.
Holding executive roles at R/GA, Chris led analytics for marquee clients like Verizon, Nike, Samsung, and Ameriprise, streamlining operations across multiple divisions to form a unified creative and media data powerhouse. At Epsilon, he played a pivotal role in expanding the Google business.
Most recently, Chris was Chief Data and Analytics Officer for IPG’s UM, deploying some of UM’s most sophisticated analytic offerings, Chris oversaw analysis and insights across the full spectrum of campaigns and client projects — consulting on data, measurement, analytics tools and resources for brands to reach the right audiences, in the right places, at the right time; supporting clients like General Mills, American Express, Hulu, Sony Pictures, CVS Health, and Charles Schwab.
When he’s not solving complex data challenges, Chris enjoys exploring his creativity beyond the screen—cooking traditional BBQ and Brazilian dishes with his family, honing his woodworking craft, or practicing archery with his kids.
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