Former M&C Saatchi Performance CEO and Dentsu global lead joins CTV-first business as Senior Director of Strategy and Partnerships
Sabio, the CTV-first advertising and data company, today announced the appointment of Christian Gladwell as Senior Director of Strategy and Partnerships, strengthening its senior leadership team as it accelerates international expansion and deepens relationships with agencies and strategic partners across key markets.
Reporting to DJ Agahi, Managing Director – Global, Gladwell will focus on scaling Sabio’s global partner ecosystem, supporting sustainable growth, and helping refine the company’s end-to-end CTV offering as demand continues to shift from linear television to connected screens.
Gladwell brings more than two decades of leadership experience across advertising, performance marketing, gaming and global brand strategy. He was previously Global CEO of M&C Saatchi Performance, President at Machine Zone, and Global Client President at Dentsu, where he led the agency’s global relationship with Procter & Gamble. He also co-founded Human Digital, one of Europe’s first social media agencies, later acquired by M&C Saatchi.
His career highlights include building M&C Saatchi Performance into a multi-award-winning global business, helping lead the acquisition of Machine Zone by AppLovin. He also spearheaded high-profile digital and brand initiatives such as Gillette’s direct-to-consumer subscription service “On Demand” and the London 2012 Olympic Games digital strategy, “Get Ahead of the Games,” which won a Gold IPA Effectiveness Award.
In addition to his agency and technology leadership roles, Gladwell has served as Chief Commercial Officer at Norton Motorcycles, leading global go-to-market and retail strategy for the iconic British brand and served as strategic advisor to Accrete Capital prior to joining Sabio, supporting growth and market entry strategies across technology and direct-to-consumer businesses. Having led organisations across both the US and Europe, he brings a strong transatlantic perspective on scaling partnerships, platforms and brands in competitive global markets.
DJ Agahi comments: “Christian has built and scaled some of the most successful performance and digital businesses in our industry. As Sabio continues to grow its CTV-first, transparent and unified platform across global markets, his strategic leadership and partnership expertise will be instrumental in helping us deepen agency relationships, accelerate adoption and scale in a sustainable way.”
Christian Gladwell added: “The shift from linear TV to connected screens is one of the most significant changes the media industry has seen in decades. Sabio’s end-to-end technology, real transparency and focus on premium, high-quality environments create one of the most compelling CTV propositions in the market. I’m excited to work with DJ and the wider team to grow strategic partnerships, refine the product and help scale Sabio’s connected ecosystem globally.”
Notes to Editors
For further information please visit https://www.sabioctv.com/ or contact Christina Gough at christina@toomanydreams.ltd
About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is the next-generation CTV partner that unites transparent delivery, human-behaviour insight and creator-led innovation to help brands reach and understand modern audiences. Through its proprietary, cloud-based technology stack, Sabio enables brands and agencies to plan, activate and measure high-impact CTV campaigns, using advanced data intelligence and real-world performance insights to drive attention, engagement and outcomes across ad-supported streaming environments. Sabio helps advertisers move beyond reach to deliver transparent, outcome-focused streaming advertising at scale.
Sabio’s platform includes its end-to-end ad-serving and optimisation technology, App Science™, a privacy-first, non-cookie analytics and insights platform powered by AI and natural language capabilities, and Creator Television® (Creator TV), the first creator-led streaming network and content studio built to bring the authenticity and effectiveness of social storytelling to the TV screen. For more information, visit sabio.inc.
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