Business/Customer Intelligence & Data Science, Data Management

Scala Brings in Innovative Digital Ticketing Video Wall in Victoria and Albert Museum

Digital Ticketing

Scala the member of leading digital marketing company STRATACACHE, delivers an interactive video wall which would work as an impressive vending machine and promotional surface at new Exhibition Road entrance in Victoria and Albert Museum in London. This video wall is (32ft x 2ft) and made up of eight successive 55-inch screens would gain the attention of the tourist at the Exhibition Road entrance space asking the visitors to inquire about specific events and buy their tickets.

Scala solutions is a pioneer digital technology company which delivers captivating retail experience by bridging networks of kiosks, mobile devices, digital signs, and website. STRATACACHE provides an opportunity for retailers and marketers to design and centrally manage the shopping experience of customers.

Tom Scott, managing director of Scala platinum partner Intevi which delivered this video wall expressed, “Scala’s content management system, combined with the ability to provide both interaction and touch, made Scala the obvious and perfect choice of digital signage vendor for this project. Scala was the only software that allowed us to run eight individual media players driving each ticket station independently, or to run a single player with eight outputs to turn the installation into a single display fabric.”

These screens in the video wall are furnished with a chip and pin reader and a printer. They can act as ticket vending machines or as a giant video wall to play promotional content across the length of the screens. Scala media player licenses in a software-as-a-service (SaaS) model, Scala Designer, and Scala Content Manager made this unique installation possible.

Harry Horn, GM EMEA & VP Marketing Global of Scala has conveyed his happiness saying, “Intevi have once again proven to be a leading partner in both execution craftsmanship, guidance to the customer and vision when it comes to creating a very impactful yet useful dynamic digital signage solution. We are delighted to have been able to make the V&A’s ambitious vision for the new Exhibition Road entrance a reality.”

This new digital interactive video wall is definitely going to act as a crowd puller for Victoria and Albert Museum in London.


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