With AI adoption within contact centers at an all-time high, the Los Angeles based company is prepared to scale its impact as the market searches for omni-channel automation approaches to offload the conversations handled by live agents today.
EL SEGUNDO, Calif., July 13, 2018 /PRNewswire/ — SmartAction, the leading AI virtual assistant solution for call centers, today announced the appointment of Brian Morin as Chief Marketing Officer, who brings deep experience in growing and scaling B2B tech companies in high growth sectors.
With over 20 years marketing experience, Brian’s last 11 years spanned two different companies in senior management roles that experienced aggressive new customer acquisition. One company (Nexsan) doubled in revenue during his tenure, leading to acquisition pre-IPO, and the other (Condusiv Technologies) amassed more than 2,000 midmarket and large enterprise customers over a five-year period.
“I joined SmartAction because their conversational AI solution for call centers has made it easier than anyone to automate the conversations handled by live agents today, saving them the drudgery of repetitive calls and front-end data gathering. While some organizations are dabbling with do-it-yourself chatbots to help customers self-serve via automation, they ultimately create silos that cannot be scaled to voice, where more than half of customer engagements take place. Only SmartAction can automate the voice channel with their cloud-based solution, then scale digitally for the same seamless omni-channel experience everywhere. It’s why the largest contact center platform players like NICE-inContact partner with SmartAction to automate repetitive conversations and processes across voice, chat, and text,” said Brian Morin, Chief Marketing Officer, SmartAction.
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“What started as an AI experiment back in 2002, SmartAction found its way to market in 2009 to automate the repetitive conversations handled by live agents – the front line where AI technology is finding its way into the marketplace,” said Tom Lewis, CEO, SmartAction. “On the heels of accolades including the Gartner Cool Vendor of the Year, appointment to the Deloitte Fast 500, and recent infusion of $33 million in capital, we are pleased to appoint a veteran like Brian to help us meet our scaling needs.”
SmartAction is transforming customer self-service with Artificial Intelligence. We work with businesses to create an environment where conversational AI is handling complex customer requests in every channel—voice, SMS text, web chat, and social media. SmartAction’s state-of-the-art technology and industry-leading expertise is fundamentally improving the way customers communicate with the brands they love. SmartAction was recognized by Deloitte as a Tech Fast 500 recipient in 2016.