Snappy Kraken, a MarTech company concentrated on helping financial professionals automate their marketing and business processes, announced that it has received an additional round of funding after its successful pitch to the ScratchWorks FinTech accelerator founders during a live event at the invite-only Barron’s Top Independent Advisors Summit in 2018.
ScratchWorks, established by a group of top wealth management and investment firms to help find and grow ideas in the FinTech space, is sponsored by Fidelity Clearing & Custody Solutions, the University of Colorado (CU) Leeds School of Business, and Barron’s. Nominations for Season 3 will open in early fall 2019.
After the initial investment of $100,000 by ScratchWorks, Snappy Kraken maintained its growth track and further enhanced its ability to provide advisors with a turnkey digital marketing solution. The ScratchWorks investor’s continued interest resulted in a subsequent $3.5 million seed round investment. This round was led by ScratchWorks Co-founder Marty Bicknell, CEO, and president of Mariner Wealth Advisors, and included the Bicknell Family Holding Company and Flyover Capital, a venture capital firm.
Marty Bicknell, a co-founder, CEO and President of Mariner Wealth Advisors Said that they are thrilled to support the Snappy Kraken team with us continued investment in their business. Snappy Kraken continues to develop leading-edge solutions to address the marketing needs of RIAs from initial prospecting, to deepening the engagement with their existing clients. Robert’s passion for the business and his leadership of Snappy Kraken are what led us to furthering our partnership and financial commitment to Snappy Kraken
Snappy Kraken is an autopilot marketing system that enables financial advisors to deploy multi-step marketing campaigns effortlessly. By eliminating the complexities commonly associated with marketing automation, Snappy Kraken equips its users to publish campaigns with dozens of coordinated elements in just minutes. Landing pages, social posts, ads, email drip series and more are all personalized, managed, launched, and tracked from within a single dashboard. Campaigns are ready-made around five key growth drivers for financial advisors that are, lead generation, client engagement, prospect nurturing, workflow automation, and referral generation.