MarTech Interview with David Jordan, President, Bader Rutter
This interview features David Jordan, President of Bader Rutter, which was named ‘B2B Agency of the Year’ at B2B Marketing’s Elevation Awards in 2023. Bader Rutter is also a long-time...
Tag: 2024
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Ketch Unveils No-Code Rights Automation
Ketch, a Data Permissioning Platform for privacy operations and data mobilization, today announced the general availability launch of its No-Code Rights Automation product, designed to make it easy for non-technical teams to...
MarTech Interview with Ted Kohnen, CEO of Park and Battery
Ted Kohnen, CEO of Park and Battery and recipient of prestigious awards such as ANA B2B Agency of the Year and Chief Marketer 200 has vast experience in making brands...
MarTech Interview with Scott Chou, CEO of ESO Fund
Scott, Could you share a bit about your professional journey and how you became involved with the ESO Fund, particularly in the context of addressing the financial aspects of employee...
Blueshift Unveils New Solutions for First-Party Data Activation
Blueshift, the leading platform for intelligent cross-channel engagement, today announced the launch of several capabilities for intelligent activation of first-party data on paid media destinations, addressing the needs of a...
Stocksy welcomes new CEO Trace Cohen to lead visual media...
Stocksy – the artist-owned visual media cooperative specializing in culturally relevant and progressive imagery – announced the hiring of Trace Cohen as their new CEO. Cohen joins with a 30-year tenured career in...
Streamline With B2B Omnichannel Marketing
Table of Contents 1. Why is Omnichannel Marketing Important for B2B Businesses? 1.1 Enhanced Customer Experience 1.2 Improved Data Utilization 1.3 Increased Efficiency and ROI 2. How to Create a...
MarTech Interview with Wayne Vandekraak, Chief Sales Officer at OptConnect
Please provide a brief overview of your background and professional journey within the technology industries leading up to your current role as Chief Sales Officer at OptConnect. Previously, I was...
Maximize the Value of Your Data With Data Lifecycle Management
Table of Contents Introduction 1. Best Practices for Data Lifecycle Management 2. Data Lifecycle Revenue Marketing Is The Future Of B2B Growth Introduction B2B marketing leaders assert that adapting to...
Rival Technologies Launches Rival Labs
Rival Technologies, the world leader in insight communities and conversational research, today announced the launch of Rival Labs. As a new division, the Lab will drive innovation through rapid experimentation on...