Zeta Global Launches The Zeta Economic Index
The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state of the US economy June 2024...
Tag: 2024
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3 Game-Changing Hyper Automation Facts for B2B Marketers
Learn how to enhance efficiency, boost customer engagement, and drive business growth with cutting-edge automation strategies.
Semasio announced the launch of Multi ID
Semasio, the leading provider of contextual targeting and semantic audience solutions, announced today the launch of its Multi ID solution. Multi ID harmonizes a range of different identifiers, enhancing consumer...
Understanding the Importance of Diversity and Inclusion as a B2B...
Discover why diversity and inclusion are crucial in B2B marketing. Learn how embracing these values can drive innovation and growth in your business.
Vidmob introduces Adobe After Effects plugin to Deliver Creative Insights
Vidmob, the creative data company, announced the launch of its plugin for Adobe® After Effects®, advancing its unmatched end-to-end AI solution for analyzing and building ad creative. This plugin is...
IAS Extends Collaboration with Microsoft Advertising
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability,...
Veritonic Enhances Brand Lift Solution with Actionable Benchmarks
Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the addition of benchmarks within its Brand Lift measurement solution. The pioneering Benchmarks enable the advertisers and agencies utilizing Veritonic’s Brand...
Aprimo Announces Acquisition of Personify XP
Aprimo, the leader in Digital Asset Management (DAM) and Content Operations, announced the acquisition of Personify XP, a leading content personalization and real-time analytics platform. The addition of Personify XP empowers...
Driving B2B ROI to New Heights
1. Measure ROI across Full-Funnel Marketing 2. Attribution Models 3. Real-Time B2B Data and Examples 3.1 LinkedIn’s Account-Based Marketing 3.2 Salesforce’s Lead Nurturing Campaigns 4. Maximizing Marketing and Sales ROI...
Hightouch Named to Redpoint’s InfraRed 100
Hightouch, the leading innovator of the Composable Customer Data Platform (CDP), proudly announces its recognition in the Redpoint InfraRed 100. This prestigious list highlights the 100 up-and-coming private companies in...