TechTarget, Inc., global growth accelerator and leading provider of intent data & insights to the B2B technology sector, announced that it was recognized as a leader and top performer in...
As global economic uncertainty continues to impact business strategies, Frost & Sullivan is spotlighting its proven suite of tactical marketing support services – designed to help companies accelerate customer acquisition,...
MarketStar has received a Gold Stevie Award in the Demand Generation Program of the Year category at the 2025 Stevie Awards for Sales & Customer Service, one of the most prestigious...
Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of The ABM Certification Essentials, a new training program designed to equip today’s B2B marketing teams...
Astrad, a global leader in digital advertising, announces significant enhancements to its Account-Based Marketing (ABM) platform, introducing advanced deterministic data capabilities and sophisticated intent-based targeting features. These upgrades enable B2B marketers...
TWIPLA, a leader in privacy-first website analytics, is stepping into 2025 with new innovations and an expanded strategic partnership with Wix.com Ltd., the leading SaaS website builder platform globally. These...
Table of Contents1. What is Attribution Modeling? A Quick Overview2. Single-Touch Attribution: Simple but Limited2.1 Pros of Single-Touch Attribution2.2 Cons of Single-Touch Attribution3. Multi-Touch Attribution: Capturing Complex B2B Journeys3.1 Pros...
Learn how to create a 360-degree omnichannel marketing strategy in the B2B realm.
Historically, businesses’ Marketing and Sales teams have operated independently, each with its own set of priorities. This approach often leads to counterproductive outcomes as Sales teams point fingers at Marketing...
Demandbase, the leading account-based GTM platform for B2B enterprises, today announces it has been named a Leader in “The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024.” The Forrester report...
