A study from Refuel Agency, a leader for multicultural marketing, sheds new light on the crucial role of acculturation in Hispanic marketing campaigns. The Refuel Agency Hispanic Explorer Study™ looks...
Datawrkz (a Nazara company), a specialist provider of advertising technology solutions, is excited to announce that advertisers can now access Amazon-owned audiences and inventory via its self-serve demand-side platform, Vizibl....
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced today the appointment of Angela Barnett as Head of Corporate Communications. Barnett is an accomplished corporate...
Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced that Samantha Jacobson has joined its board of directors. As Chief Strategy Officer and Executive Vice President, Jacobson manages...
Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced a new integration with PurpleLab™, a healthcare analytics company that holds one of the largest medical and pharmaceutical...
WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon,...
TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers’ capability to effectively...
In a strategic move aimed at fortifying brand positioning and driving global growth, Doceree, the leading global platform for HCP programmatic marketing, has successfully enlisted the expertise of two industry luminaries:...
Healthcare advertising technology leader DeepIntent announced today the appointment of Lisa Kopp Johnson as its Chief Revenue Officer and Adam Kapel as its Chief Marketing Officer. Kopp Johnson joins DeepIntent, bringing more than a decade...
Imagine Communications, a leading provider of aszfor TV broadcast, has signed a definitive agreement to acquire the award-winning Marketron REV broadcast sales and order management platform. By integrating the powerful...
