B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as an orchestrated portfolio, according to groundbreaking research from Horizon Business, formerly Green...
Dreamdata, the leading B2B Marketing Platform for the AI era, today announced it has closed a $55 million Series B funding round. The investment, led by PeakSpan Capital, with participation from...
Equifax® has launched its B2bConnect small-to-medium sized business (SMB) data on the Equifax Cloud™, making commercial marketing data available in minutes to help B2B marketers be more efficient and increase...
Pipeline360, Integrate’s media business, announced the hire of Joseph McCarthy as Senior Account Director for APAC, strengthening its presence in the region as it targets global growth. This strategic hire...
Search engine optimization (SEO) serves as a fundamental digital marketing ingredient that improves business web visibility and draws targeted website visitors. As we evolve digitally, artificial intelligence (AI) technology drives...
Global B2B data and marketing solution provider Anteriad today announced that they have been named a Strong Performer in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025. The...
Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of The ABM Certification Essentials, a new training program designed to equip today’s B2B marketing teams...
Demandbase, the leading account-based GTM platform for B2B enterprises, announced the launch of two new account-based go-to-market certifications. These courses, developed in partnership with B2B analyst firm ForgeX, are critical...
Table of Contents1. AI and Data Integration: Building a Foundation for Data-Driven Personalization1.1 Creating a Unified Data Strategy Across Channels1.2 Predictive Analytics: Anticipating Customer Needs2. Automating the Customer Journey: Streamlining...
Table of Contents 1. Why is Omnichannel Marketing Important for B2B Businesses? 1.1 Enhanced Customer Experience 1.2 Improved Data Utilization 1.3 Increased Efficiency and ROI 2. How to Create a...
