1. A Converging Ecosystem2. The Backbone of AdTech3. Data Integration and the End of Silos4. Artificial Intelligence: Driving Efficiency and PrecisionAdTech in 2024 and Beyond AdTech is taking over digital...
After more than 30x revenue growth in 2023, Prescient AI, a pioneer in AI-powered media measurement and optimization, has raised $10M in Series A funding led by Headline and CEAS Investments. Brands like GOOD AMERICAN, HexClad,...
SeaChange International, Inc. (OTC: SEAC) (“SeaChange” or the “Company”), a leading provider of video delivery, advertising, streaming platforms, and emerging Free Ad-Supported Streaming TV services (FAST) development, has entered into an asset purchase agreement...
Two of the fastest-growing ad tech companies partner to give advertisers enhanced data activation capabilities to multicultural and diverse audiences using privacy-first data sets and precise targeting Audigent, the leading...
In the face of cookie deprecation and measurement challenges, Crealytics has just launched the next evolution of the iCLV Measurement Platform. For eCommerce teams who are tired of spotty customer...
The Local Media Consortium (LMC), a strategic alliance of local media companies, today announced that it has re-elected Tom Sly, The E.W. Scripps Co.; re-appointed Rafael Cores, Impremedia; and newly elected Nick...
ThisThat, the global award winning pioneer in market research, who have re-defined brand lift for the evolving advertising industry, is pleased to announce a significant milestone. ThisThat have secured investments...
DISH Media, leaders in impression-based TV advertising, today announced an exclusive partnership with Philo, the television streaming service, marking a transformative moment in the advertising landscape. Through this collaboration, DISH...
SugarCRM today announced it has been named “Best Loyalty Management Platform” in the 2024 CX Awards, recognized for its AI-driven sales automation platform that empowers organizations to form deeper connections with its...
Mediaocean, the mission-critical platform for omnichannel advertising, today announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its market leading solutions to more customers in a range of...
