GroundTruth, the media platform known for driving in-store visits and other real business results, is expanding its offering with a new audio c with built-in foot-traffic attribution. “Advertisers look to...
iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr (pronounced “color”), debuting a fresh brand identity...
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading...
CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for small businesses, titled “From conversations to conversions: How small businesses...
Lifesight, a leader in marketing measurement solutions, has set its sights on fundamentally transforming how businesses approach marketing intelligence. In 2024, Lifesight solidified its position as a player in the...
CallRail, the AI-powered lead intelligence platform, announced an expansion of their integration with Clio, a global leader in legal technology. This expansion, which now includes Clio Grow, provides law firms...
CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and attribute unique traffic from AI-generated search engines, providing a more...
Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified marketing, advertising and data decision intelligence platform, to create the first end-to-end MarTech decision...
Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving...
Tracer, the leading enterprise data platform for marketing analytics, announced the appointment of Sarah Martinez as the company’s inaugural Chief Commercial Officer. The appointment of Sarah follows recent additions to Tracer’s...
