New executive appointments bolster Syndigo’s partner ecosystem, customer-led data and platform strategy Syndigo, a global leader in Product Experience Management (PXM) solutions, today announced key updates to its executive leadership...
FOX Advertising announces the launch of the OneFOX converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools. This intelligence platform will harness audience &...
ASAPP, the leading provider of AI-powered contact center software, announced it has achieved the Amazon Web Services (AWS) Generative AI Competency, a recognition of AWS partners that drive the advancement...
Developing a best-in-class marketing effectiveness program requires time, effort, and commitment – but the rewards are worth it. To succeed, businesses need a holistic set of processes, tools, techniques, skills,...
New Engen, a leading digital marketing agency, announces the appointment of Conor Skea as Vice President of Growth. In this role, Skea will lead the agency’s integrated enterprise sales efforts...
Qlik recognized for its Completeness of Vision and Ability to Execute
Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, announces the expansion of its leadership team with the addition of three key executives: Jim...
Lynn highlights how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions. [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] An insights-informed approach is the...
For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is,...
