With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading...
InfoSum, the world’s leading data collaboration platform, today announced a deal with DIRECTV Advertising to create a first-party data-matching solution for advertisers. Built on InfoSum’s data clean room technology, this...
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that Robin Steinberg, formerly Vice President, Advertiser Solutions, has been promoted to the position of...
LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising....
The Local Media Consortium today announced the findings from its Local Media Industry Insights Survey 2023, which asked local media industry professionals about the year-over-year state of the industry and outlook...
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce a significant expansion to the capabilities of its innovative AI...
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals...
Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with Experian, the world’s leading global information services company. By collaborating with Experian and combining our...
Shirofune, the leading digital advertising automation management tool, has unveiled a new free feature, Account Audit, which will automatically evaluate the effectiveness of Google search and display ads and suggest...
TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today...
