Nearly three-quarters (73%) of U.S. consumers say they plan to shop at discount retailers such as Dollar General, Dollar Tree, and Five Below this holiday season, according to new research from VTEX (NYSE: VTEX), the enterprise...
Today, TripleLift, the world’s leading Creative SSP, released the Holiday Season Edition of the “The Creative Edge in Retail Media” guide, revealing that although almost two-thirds of US marketers are...
PolyAI, a global leader in voice AI solutions for customer experience and service, reveals that 65% of Americans prefer a phone call as their primary method of contacting customer service...
Greg, could you start by sharing a bit about your professional journey and your role at MetaRouter?I’ve spent most of my career in engineering and product roles, so co-founding MetaRouter...
From AI-driven marketing to reimagined workplaces, 2025's innovations will reshape how businesses connect and grow.
Picture this: It’s the height of the holiday season, and your inbox is filled with a mess of emails. Most get tossed straight into the trash, but one stands out:...
The holiday season is one of the most profitable periods of the year for businesses, and yet it is also one of the most competitive. A business may feel overwhelmed...
Table of content 1. Breaking Down the Feedback Loop: Your Holiday Marketing Ally1.1. Continuous Data Collection for Instant Insights1.2. Dynamic Adjustments Based on Feedback2. Avoiding Pitfalls: Challenges in Feedback Loop...
Table of content Introduction 1. Enhanced Audience Targeting and Segmentation 2. Implementing Dynamic Creative Optimization (DCO) 3. Real-time Bidding Efficiency 4. Cross-channel Advertising Integration 5. Fraud Prevention and Brand Safety...
Black Friday has evolved from a discount-driven frenzy to an opportunity for retailers to connect deeply with customers. In a world where consumers expect tailored interactions and seamless experiences, AI-driven...
