As anticipation builds for the 2024 IAB NewFronts, the pinnacle event in the streaming video marketplace, IAB, the leading trade body for the digital advertising industry, unveils key appointments to bolster...
Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, announced the appointment of Lindsey DiGiorgio as Chief Marketing Officer. With over 15 years...
Digital advertising firm Adludio has launched its new product AdSapiens, offering the only end-to-end AI-powered campaign platform for brands. Leveraging AI, AdSapiens enables marketing teams to plan, build, and execute...
Collective Audience, Inc., a leading innovator of audience-based performance advertising and media solutions, announced its CEO, Peter Bordes, has been inducted into the The New Jersey Ad Club Advertising Hall of Fame...
Shirofune, the leading digital advertising automation management tool, announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for...
Digital Media Solutions, Inc. (OTCMKTS: DMSL) (“DMS” or the “Company”), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced financial results for the fourth...
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a...
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This...
Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve...
Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year...
