Just about ten years ago, the OpenAPI spec became a hot topic for programmatic advertisers. Today we use the term “interoperability” to talk about connecting pipes across the digital advertising...
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals...
Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with Experian, the world’s leading global information services company. By collaborating with Experian and combining our...
Shirofune, the leading digital advertising automation management tool, has unveiled a new free feature, Account Audit, which will automatically evaluate the effectiveness of Google search and display ads and suggest...
TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today...
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Dave Rudnick as the new Senior Vice President of Engineering, effective immediately....
tvScientific, the leading performance advertising platform for connected TV (CTV), today announced the launch of the Performance TV Academy, the first-ever online course for digital advertisers that want to learn...
Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has appointed Patrick Dolan to its Advisor Collective, a recently announced strategic advisory community designed to advance the company’s mission of...
Industry veteran and Criteo alum to helm the company’s Exchange product strategy, driving innovations for publishers and demand partners that result in greater efficiency, decisioning and value Sovrn, a publisher technology...
Explore the profound impact of the Meta Special Ad Category on digital advertising strategies, real-time data, and examples to illustrate the significance of adapting to this evolving landscape.
