Wpromote Adds Agency Veteran Jon Leicht to Head Up Client...
Wpromote, the nation’s leading performance marketing agency, today announced the hire of Jon Leicht as SVP, Head of Client Services. Leicht joined the team as of January 6, 2020, in...
Tag: Performance & Attribution
432 results found
Pathr™ Announces Release of the “ON THE X” Marquee Software...
Pathr.ai, the industry’s first Machine Learning (ML) enabled Spatial Intelligence “behavior engine,” today officially released “ON THE X“—its proprietary solution for brick and mortar retail martech news. Pathr™ is the...
LeadMD Exceeds Earnings Targets; Earns Leadership Awards & Industry Recognition...
LeadMD, the world’s leading performance marketing consultancy, today announces its consistent growth and success realized in 2019. The firm not only achieved its revenue goals with the second year of...
Whatfix Identifies Digital Adoption Solutions (DAS) as Key to CRM...
Whatfix, the leader in Digital Adoption Solutions (“DAS”), today revealed new data based on a survey of 500 US-based enterprises, that evaluated the current state of adoption of CRM systems...
ForwardPMX Group LLC Acquires the Search Agency
ForwardPMX, an award-winning performance marketing agency, today announced the acquisition of The Search Agency, a digital marketing firm. This strategic move bolsters the combined team’s position as the agency of...
AppsFlyer Launches of Global Solutions Partner Program
AppsFlyer, the global leader in mobile attribution and marketing analytics, today announced the global launch of its Solutions Partner Program for Agencies (SPP). The program enables global and regional advertising...
Announcing Pathr™, the Industry’s First AI-powered Spatial Intelligence Platform
Pathr.ai, the industry’s first and only Machine Learning (ML) enabled Spatial Intelligence platform using anonymous location data to drive real-time business insights, today announced its recent name change and official...
Affise Introduces Global Report on Ad Fraud in Performance Marketing...
With billions of dollars turnover, digital advertising has become very attractive for ad fraudsters. The growing tendencies of advertising budget losses to fraudulent activities have prompted Affise to conduct the study...
Rx Marketing Group Announces New Chief Executive Officer
Rx Marketing Group (RXMG), a leading performance media company, announced today the appointment of Peter Wilson as Chief Executive Officer. The appointment, which becomes effective on January 1, 2020, follows...
Sundar Pichai to replace Larry Page as CEO of Alphabet
Larry Page and Sergey Brin, founders of Google today announced that CEO of Google Sundar Pichai will be replacing Page as the CEO of parent company Alphabet. Performance Attribution Even,...
