Demandbase Releases B2B Intent Data
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces the release of Demandbase Intent, now available to use outside of the Demandbase One platform....
Tag: Performance & Attribution
432 results found
78% of Small Businesses Say TikTok Ads Drive Profits
As TikTok rises in popularity among consumers, there’s good reason for small businesses to pay attention to the hype, according to Capterra’s TikTok Marketing Survey. The survey found that 78% of...
ScanmarQED acquires Roivenue
The acquisition will further strengthen ScanmarQED’s position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica. Roivenue’s AI-based technology will complement ScanmarQED’s existing marketing mix modeling capabilities. The combined...
Neustar Announces ANA Genius Awards winners for Marketing Analytics
Neustar, a TransUnion company, announced today the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The annual ANA Genius Awards is a well-regarded global awards program...
Top Marketing Talent Launches a Marketing and Creative Agency
Think Brilliantly is a new marketing and creative boutique agency that provides a wealth of expertise for brands looking to elevate their marketing performance and boost their competitive edge. Outsourcing...
Nextdoor and Oracle Advertising Announce Strategic Collaboration
Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping...
Movable Ink Honored by Goldman Sachs for Entrepreneurship
Goldman Sachs (NYSE:GS) is recognizing Movable Ink’s CEO & Co-Founder, Vivek Sharma, as one of the Most Exceptional Entrepreneurs of 2022 at its Builders and Innovators Summit in Healdsburg, California. Goldman Sachs...
VuePlanner adds a new video filtration layer
VuePlanner®, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s computer vision technology to develop VueScan by VuePlanner. Recognized by Google...
Versium Releases Open Source Modeling Tools
As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, today announced it has expanded its suite of open source tools to...
VuePlanner adds a new video filtration layer
VuePlanner®, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s computer vision technology to develop VueScan by VuePlanner. Recognized by Google...
