Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV exposure measurement and optimization. The new solution enables advertisers to achieve...
Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The...
Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, announced the launch of its cutting-edge advertising product, MundoNow Connect,...
Today, leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now...
Pegasystems Inc., the leading enterprise AI decisioning and workflow automation platform provider, announced the general availability of Pega Infinity ’24.1™. This latest release of Pega’s portfolio of products showcases enterprise-grade AI...
Group Black, a MBE certified media company dedicated to connecting brands with diverse audiences, proudly announces the acquisition of Galore Media Inc., a next-generation media brand for the culture makers shaping...
Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, today announced that the 2nd edition of Buyer Personas will...
Power Digital, a leading tech-enabled growth marketing firm announces today the launch of Creative Affinity, an advanced module within the company’s nova Intelligence platform. Creative Affinity was designed with support from...
Cross Screen Media, a CTV activation managed service provider for local agencies, announced its strategic partnership with LiveRamp, a leading data collaboration platform. This collaboration marks a significant step towards enhancing...
Data Axle, a leading provider of data, data-driven marketing, and real-time intelligence solutions, announced the continuing impact of its significant investments and improvements to its proprietary business and consumer datasets, which include: 8.3% growth...
