Events, Meetings & Webinars

The Social Intelligence Lab launches first Free Tech Demo Day

The first Tech Demo Day will feature fourteen tools and exclusive case studies covering audience intelligence, predictive analytics, advanced emotional and language analysis, visual analysis, TikTok analytics, as well as industry leading social listening platforms.
webinar meeting

The Social Intelligence Lab has announced the first Tech Demo Day, aimed at brands looking to get more ROI from their social intelligence tech. The free virtual event is the first of its kind and is relevant for both current users of social intelligence technology and anyone interested in starting out with social data. Attendees will see walkthroughs of tools in use, real case studies, and exclusive presentations from industry leaders martech news.

The virtual event, on 18th June 2020, was planned after surveying brands about their use of technology and their challenges in getting value from social data. Dr Jillian Ney, Founder, explains:

“‘Many brands and researchers feel their technology is in some way letting them down – poor choices, misselling, underutilisation of functionality or a lack of support in how to get robust and usable human insights from social data. We’re always asked about how to select the best tech so we’re bringing the community together to not only talk about tech but also use cases and accountability.

We’re thrilled to be showcasing some of the newest, biggest and most interesting social data analysis technologies in the market today. The vendors participating include specialists in audience intelligence, predictive analytics, advanced emotional and language analysis, visual analysis, dedicated TikTok analytics, as well as the better known social listening platforms”.

The fourteen vendors participating are Audiense, Brandwatch, Talkwalker, Websays, Codec, YouScan, Converseon, Digimind, Pulsar, Buzz Radar, Symanto, Pentos, Relative Insight, and Black Swan.

Each demo is case-study based, to showcase the wide range of use cases and outputs of social intelligence research while giving delegates a look inside how the technology platforms work, and opportunity to ask questions in a no-pressure sales environment. Case studies include:

1. How cultural insights supported Lululemon to $2.3 million in revenue through recruiting new audiences.
2. How a Sweedish furniture company identified and managed TikTok videos that were harmful to its reputation.
3. How a mistake in a marketing launch strategy was spotted and resolved with audience intelligence, fixing a $2.1 million mistake.

The two keynote speakers, including Michael Brito from Zeno Group are industry insiders and tool superusers who will present a guide on how to compare technologies and share their experiences of running successful RFP processes.

The virtual day is focused on comparing tools side by side, hearing real examples and experiences and learning how best to ensure a good ROI of technology, within a natural, supportive non-sales environment.

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