Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced today that it has become certified through mobile measurement partner, AppsFlyer, the global attribution leader. Further demonstrating the tech-agnostic approach employed by Tinuiti’s Mobile Apps team that utilizes various technologies and platforms, this certification provides expertise in evolving mobile app analytic and measurement capabilities which will lead to better performance and service to their clients martech news.
“Empowering agencies to drive improved performance and unlock new sources of growth for brand customers is a top priority within AppsFlyer’s Solutions Partner Program. After working closely with Tinuiti for years, certifying the team in AppsFlyer’s attribution and measurement capabilities was a natural next step,” said Stephen Massaro, agency alliances lead, North America.
“Tinuiti is dedicated to guiding businesses through the entire app lifecycle,” says Liz Emery, director, mobile app strategy, “From advisory to user acquisition and lifecycle marketing, our investment towards best-in-class analytics and attribution technology through this partnership with AppsFlyer enhances our ability to grow clients’ user base and revenue through different monetization models.”
Tinuiti’s Mobile Apps team partners with businesses to understand what value their app brings to consumers, how it fits into the industry landscape and how it can be seamlessly integrated within a brand’s overall marketing strategy. The team focuses on how to make brand’s media dollars go further while remaining fraud-cognizant. Tinuiti focuses on every aspect of the app from UX to ratings/reviews to ensure that mobile marketing investments drive results.