Right now, a lot of developments are going on in every field of business and technology. The marketing world is so vast and dynamic that it’s difficult to follow a single approach to create a mark. The big question which is trending nowadays is: “What is going to happen in Marketing in 2019?” Here are the top 5 trends to pay attention in 2019.
- Brands are putting more trust in Content Marketing and Influencer Marketing
Customers are no more valuing the traditional ads. 30 per cent of all internet users would install ad blockers so that the traditional ads do not reach their pages. The ads in 2019 should have to be more relevant, informational and valuable to the consumer to create a mark. The brands are going to allocate more funds for influencer marketing, referral partnerships and content marketing.
- Creativity would be Very Important for Marketers
The companies should target integrated ad campaigns and creative distribution techniques for attracting the target customers. They should focus on innovative ideas to engage the consumers. In this way, they would be able to convert the target customers.
- Do Not Impose Barriers within Departments
Companies should not put up barriers in between departments. The working of all the internal departments should be linked together so that all the employees can work together to achieve a common goal. The companies should also focus on creating engaging contents to build a trustworthy relationship with the investors. They help in developing better talent pool and lower the cost.
- Understanding Customer’s Communication
The customers expect the companies to communicate with them in the way they are comfortable. The brand should be aware of the preferences of the consumers to leave an impression.
- Importance of Authenticity and Personal Touch
It is essential for brands to add a personal touch and offer direct help to the clients wherever possible. Many companies make it a point to personally meet the clients at least once in a year to address their issues. In this way, the clients maintain a long-established relationship with the brands.
So, these were the top 5 trends which you should keep an eye in 2019.