Digital Marketing is developing a new marketing trend with each passing day and 2019 will be no different. With evolving technologies, the advertising techniques are also changing and the following six developments will surely impact digital marketing by 2019.
- Voice – The Ultimate Search Marketing Tool
The use of voice assistants is increasing with the launch of products like Amazon Echo and Google Home. Each smartphone is now coming with a voice assistant and people are relying more on speaking rather than typing. Think about optimizing your site according to such voice searches.
- Artificial Intelligence
The intelligence demonstrated by machines will surely become an important aspect of technology by 2019. The big brands will get their experiments right and AI will drive their market. The companies and people should understand the importance of AI and blend the effect of AI in their marketing strategies.
- Native Advertising
The introduction of ad blockers has destroyed a lot of digital marketing techniques and thus native advertising will come into effect in a year or two. Native ads will provide the much-needed impetus for advertising effectively.
- Virtual and Augmented Realities
These new and exciting reality technologies are improving customer experience and they will revolutionize the world of technology by the end of 2019. People and companies should take steps to involve the AR and VR techniques.
The internet space is getting occupied with the world of videos and this is becoming an important marketing strategy. Companies should start thinking about organizing live events and publishing such videos on the internet.
- Programmatic Advertising
Everything is on its way to becoming 100 percent programmatic by 2019. Programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising by then. Companies should involve this advertising technique in their plans as soon as possible.
Digital marketing is becoming an important part of the marketing world and companies should start thinking about their customer’s needs. The above-defined strategies will surely help them to plan accordingly.