Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the rebranding of the products and platforms within its portfolio as Nexxen.
The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server Spearad. Moving forward, these key business units will operate as the Nexxen DSP, Nexxen SSP and Nexxen Ad Server, respectively. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.
Nexxen seamlessly bridges the buy- and sell-sides through a single, cohesive video- and CTV-focused platform, enriching every stage of the campaign lifecycle with advanced and exclusive data, including automatic content recognition (“ACR”) data. Each pillar of the Company’s technology stack effectively addresses industry challenges, minimizing waste and maximizing media spend and revenue across premium content and scaled, targeted audiences. Following the integration of Amobee earlier in 2023, brands, agencies and media companies are able to leverage Nexxen for discovery, cross-platform planning, activation, measurement and optimization.
“Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners’ needs by enabling effective video campaigns across all screens, with a specialization in CTV. This new chapter is grounded in delivering meaningful value, capitalizing on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers,” said Ofer Druker, Chief Executive Officer, Tremor International. “As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative.”
The Company also intends to change the listed Tremor International Ltd. parent company name to Nexxen International Ltd., subject to a shareholder vote at the Company’s upcoming Annual General Meeting (“AGM”). The Company does not currently anticipate any changes to its Ordinary share or ADR structure in connection with the proposed parent Company name, nor does it expect changes to the Company’s CUSIP, ISIN or SEDOL code.
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