Data Management, Marketing Analytics, Performance & Attribution

Wellesley Information Services (WIS) Adds Sahir Anand as Chief Research Officer

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Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership site of global SAP users, SAPinsider, announced today that Sahir Anand has joined the company as its Chief Research Officer.

“Sahir is an excellent addition to our executive leadership team. He has a track record of sustained success, particularly in strategy and research, and he has substantial experience in the ERP and SAP space. Sahir is adept at running teams that effectively analyze markets and produce meaningful research that truly fills a void. Under his leadership, SAPinsider, and its partner and vendor community, will now benefit from market-based research that continues to help them make better business decisions, and helps them navigate through technology trends, purchasing decisions, and long-term strategy and vision,” said WIS CEO Jamie Bedard.

“The global ecosystem of the SAPinsider community is exceptional. I see a tremendous opportunity to augment the community with fact-based research that drills down into the top challenges and opportunities facing today’s organizations. We want to empower ‘SAP insiders’ with practical intelligence across multiple solution areas and topics so they can make the right investments in their organization’s strategy, technology, resources, and in their own careers. Our primary focus will be to help them,” said Sahir.

Mr. Anand’s work experience spans 18 years and includes apparel and footwear manufacturing and retail, department store and specialty retail operations and customer journey mapping. Sahir also has experience with financial journalism, financial services and market research. For the last 12 years, Mr. Anand has been managing large systems research, industry analyst, and strategic advisory projects, as well as providing strategic and technical consultation to end-users, technology providers and service providers. Additionally, Mr. Anand has led teams tasked with solving complex roadmap challenges both at the enterprise and start up level, from planning and executing innovative industry solutions and business operations, to building new products and businesses, to delivering collaborative solution strategies within Cloud/SaaS environments. Sahir has successfully applied in-depth research and data insights, strategies, solutions marketing, sales effectiveness, and operational excellence best practices at leading companies such as Aberdeen Group, Staples, and others, and has also helped world-class technology solution providers foster opportunity and growth.

About WIS:
Wellesley Information Services has a 20-year history of delivering top-quality content that helps individuals and teams strengthen their skills and make the right decisions for their organizations. WIS specializes in SAP users and SAP solutions serving a global audience, offering a diverse set of resources including live SAPinsider events, focused research, lead generation, marketing intelligence, user memberships, display advertising, publications, webinars, and a full portfolio of digital marketing services.

SAP is a registered trademark of SAP SE in Germany and several other countries. Wellesley Information Services is not affiliated with SAP SE or any of the SAP SE group of companies.

About JAZ’D! Advisors Investment Corporation:
JAZ’D! Advisors Investment Corporation, led by industry veteran Jamie Bedard, recently acquired 100% of WIS with a significant investment earmarked to spur long-term growth and innovation. JAZ’D! is a strategic investment and operating company with significant funding from a portfolio of leading technology and investor industry veteran members. JAZ’D! acquires leading companies focused on the technology user community, research, content, and digital marketing services spaces. JAZ’D! takes an ownership position in select companies with the goal of operationally integrating and innovating the companies into a comprehensive marketing and membership platform addressing the go-to-market needs of global technology organizations.

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