Marketing Automation

xAmplify Joins Marketo LaunchPoint Partner Program

Sales marketing, ABM Sales, B2BMarketing,

xAmplify, a marketing automation company announced its certified integration with Marketo Engage

xAmplify, a through-channel marketing automation (TCMA) solution revolutionizing altering sales data tracking and delivery, today announced its certified integration with Marketo Engage. xAmplify is currently the only searchable TCMA solution out of over 300 applications on LaunchPoint by Marketo, an Adobe Company.

xAmplify’s incorporation into Marketo Engage is designed to expand the impressive data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics. Besides, when leveraging the TCMA tool, Marketo Engage clients will be equipped to create an increase in partner participation due to xAmplify’s outbound campaign delivery, individual partner instances, and 5-click co-branded redistribution.

xAmplify was developed in response to the World Trade Organization’s estimation that 75% of worldwide trade flows indirectly; yet indirect commerce lacks sufficient automation tools that enable vendor companies to succeed in through-channel marketing and sales. In this collaboration with Marketo Engage—the comprehensive B2B solution designed to orchestrate personalized experiences, optimize content, and measure business impact across every channel —xAmplify aims to tap into a customer base already succeeding in direct sales and wishing to prosper beyond the 25% global trade opportunity.

CEO of xAmplify, Sudhir Nambiar “We’re thrilled to enter into this new relationship. We’re confident that Marketo Engage customers will see amplified partner engagement, more qualified indirect leads, and rapid growth in channel sales when they use our solution. Empowering more marketers to triumph in the exciting future of channel is a privilege we look forward to.”

It’s xAmplify’s objective is to change the future of the channel, specifically, to rectify the notoriously low rates of partner co-marketing. Channel experts have identified that less active ‘long-tail’ partners fall in line with the 80/20 Pareto principle—meaning it’s estimated that 80% of sales come from approximately 20% of channel partners. Nambiar anticipates the Marketo Engage collaboration could have a hand in positively changing those percentages.

Shai Alfandary, global head of ISVs & LaunchPoint ecosystem, Adobe said that “We are excited to welcome xAmplify into the Marketo Engage ecosystem, and especially eager to discover what’s possible for channel marketers adding the xAmplify solution to their MarTech stack. This new platform enriches our offering for indirect sales customers to offer 360-degree channel automation.”

xAmplify is a through-channel marketing automation platform that enables channel organizations to deliver co-branded content through their partners while tracking redistribution metrics and end-customer behavior. Customers who use xAmplify will experience better channel forecasting due to downstream sales insight and increased brand visibility through channel due to ease of partner redistribution; partners are no longer required to show up and repurpose collateral from a portal. Headquartered in Fremont, California and soft-launched in late 2018, xAmplify already serves industry-leading customers.

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