- Founder Vojtěch Oravec is an AI researcher and former collaborator of Tomáš Mikolov, one of the world’s most cited AI scientists
- Ranketta is the first platform in Europe that lets brands improve their overall presence and measure how individual products rank in AI tools, including ChatGPT’s newly launched shopping research feature.
- The company is catching the wave of internet-search transformation: on track for €750K ARR after only a few months in business
Ranketta, the AI visibility platform helping brands understand and improve their presence in AI search and AI Shopping results, has raised €1 million in pre-seed funding. The round was led by Lighthouse Ventures with participation from Gi21 Capital. Ranketta enables ecommerce and D2C companies to grow their presence across ChatGPT Shopping, Gemini, Perplexity, and Google AI Overviews by showing how both their brand and individual products appear. After just two months of operation, the company is already working with 20 European brands and is now preparing for U.S. expansion.
Data shows that 50% of consumers are already using AI-powered search to inform purchasing decisions, and 44% now rely on it more than Google. Spending influenced by AI search is expected to reach $750 billion by 2028, yet fewer than 40% of marketers list Generative Engine Optimization as a priority for their organisations, and just 16% of brands track their AI search performance at all. This means brands can be highly visible on Google, but remain almost invisible inside LLMs if they don’t have the tools to understand what customers actually see. This shift accelerated further this week with OpenAI’s rollout of its new “shopping research” tool, turning ChatGPT into a mainstream shopping assistant for millions of consumers.
Ranketta is the only software in Europe capable of measuring how often and how well individual products appear in answers generated by AI tools such as ChatGPT and Gemini, Perplexity, AI Mode and AI Overview. The platform shows which individual items LLMs recommend most, why they appear, and how brands can improve their placement. Alongside product insights, Ranketta also tracks a brand’s overall presence in AI responses, including whether mentions are positive, how high the brand ranks, and how frequently it appears. It also identifies the articles and sources these tools rely on when referencing a brand.
“Coming from the research world, I saw firsthand the lack of visibility that companies have into how AI systems influence what people buy. Traditional SEO and analytics no longer show the full picture of how customers discover products, and brands need tools that work across both old and new search channels. Ranketta turns AI Shopping into a real acquisition channel that companies can monitor, improve, and grow. Our mission is to ensure every brand can compete fairly in the AI-driven discovery landscape,” said Vojtěch Oravec, CEO and founder of Ranketta.
The platform also includes an AI Copilot that reviews each brand’s data and provides tailored recommendations on what content to create and which citations or websites will have the biggest impact. Because Ranketta’s technology measures both brand and product visibility in more detail than other tools, it gives companies a clearer and more reliable view of their presence in AI search, along with practical steps to help them appear more often and more favorably.
Michal Zálešák, Managing Partner at LightHouse Ventures, said: “Many companies are trying to address AI search, but Ranketta’s precision and product-level visibility set it apart. The company’s early growth, together with Vojtěch’s technical vision, are both highly impressive. With AI search set to influence hundreds of billions in consumer spending over the next few years, we see Ranketta emerging as a key player in this rapidly growing market.”
“Traditional SEO won’t define the next decade, AI visibility will. Ranketta is among the first platforms to clearly decode how AI models evaluate brands and products, giving companies the insight they need to grow in an AI-first marketplace,” said Damir Špoljarič, Founder & GP at Gi21 Capital.
Ranketta’s technology originated as a solo prototype built by Oravec, a 21-year-old Czech engineer and AI researcher, who began coding at 16 and became a software engineer at 18. Before launching Ranketta, he conducted research in the group of Tomáš Mikolov, one of the world’s most cited AI scientists, at the Czech Institute of Informatics, Robotics and Cybernetics (CIIRC) at Czech Technical University. He later became the youngest product manager at enterprise company Henry Schein.
In just two months since launch, Ranketta has reached $100K ARR and now supports more than 20 rapidly growing European brands, including Brainmarket, Boost.space, Purple Technology and Sloneek. The new funding will accelerate expansion across Europe, support its entry in the U.S. market, and grow its engineering, product, and sales teams. It will also advance development of Ranketta’s integrations with Shopify and other ecommerce platforms.
About Ranketta
Founded in 2025 by AI researcher and product builder Vojtěch Oravec, Ranketta is a platform that measures and improves brand visibility in AI-generated answers. It helps D2C, ecommerce, and B2B brands track their presence across large language models like ChatGPT, Gemini, and Perplexity, offering real data and actionable suggestions to improve rankings. The company is based in Brno, Czech Republic, with plans for international expansion. Learn more at ranketta.com
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