Newsmax will serve as El American’s digital marketing agent to reach conservative US Hispanics.
Jorge Granier Phelps, CEO El American said, “We believe the Newsmax Ad Sales team and broader brand integrity are uniquely positioned to accelerate El American’s growth, while offering marketers a one-stop shop to reach conservative audiences.”
“Hispanics are patriots, and many came here because they wanted a better life.  Many US Hispanics fled their home countries, such as Cuba, Venezuela and Nicaragua, searching for freedom and opportunity, and are increasingly voting conservative.”
A recent WSJ poll shows that Republicans have made rapid gains among a crucial voting demographic that has long favored Democrats, and that Hispanics are now evenly split between the parties.
Chris Ruddy, CEO Newsmax said, “US Hispanic conservatives deserve high-quality journalism that embraces faith, family, and entrepreneurship. We’re delighted to empower El American’s rapid growth to provide an underserved audience a voice they deserve.”
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