Organizations Resolve Issues Faster, Reduce Complexity, and Deliver More Human Experiences at Scale
With customer expectations rising and margins tightening, businesses need CX solutions that deliver fast, tangible results. 8×8’s latest platform updates reduce handle times, improve forecast accuracy, and create seamless customer journeys and connected teams, driving real-time value. 8×8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, is helping them do exactly that with new AI-powered innovations that turn customer interactions into business momentum.
The latest updates across the 8×8 Platform for CX focus on what matters most: faster resolution, smarter operations, and more natural engagement across channels. Built-in AI and automation deliver results at the point of conversation, where it counts.
“We’re not AI-washing at 8×8, we’re strategically building it into every part of our platform to reduce operational friction and enhance customer experiences,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “Our focus is on real impact: seamless service, simpler workflows, and smarter decision-making across the customer journey. With these updates, we’re proving that AI isn’t just a feature layer, it’s a force multiplier when embedded into a unified platform.”
Key benefits across the 8×8 Platform
Resolve issues faster with AI-powered context
Customer 360 turns 8×8 Agent Workspace into a unified customer hub, helping agents work faster and deliver more personalized, elevated CX with cross-channel history, profile context, and AI-driven insights such as sentiment and top topics into one view.
Simplify workforce management
8×8 Workforce Management is now available with every 8×8 Contact Center package, allowing organizations to streamline forecasting, scheduling, and shift management without requiring additional tools.
Collaborate seamlessly across teams
8×8 Work helps teams stay connected and responsive with enhanced controls for scaling meetings, simplifying navigation for WCAG compliance, and improving staff coverage with real-time visibility and self-service controls.
Engage customers where they are
Businesses can engage with customers in WhatsApp through interactive flows and one-tap voice calling that drive engagement, reduce effort, and speed resolution.
Scale without disruption
Automated MM Lite onboarding and WhatsApp Business App + Cloud API co-existence let users expand campaigns and automation, ensuring data protection in fast moving environments.
One platform. Built for what’s next.
As businesses face increasing pressure to deliver more with less, 8×8 continues to lead with innovations that simplify the customer journey. These updates are foundational to a future where AI isn’t an add-on, but a built-in advantage, and reflect 8×8’s ongoing commitment to simplify how organizations deliver exceptional experiences. With the 8×8 Platform for CX, enterprises unify the contact center, unified communications, and communication APIs on a single, AI-powered foundation that drives both customer and employee experiences.
For all of 8×8’s recent updates, visit: 8×8.com/products/release-highlights
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements relating to new features and enhancements to the 8×8 Platform for CX. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to 8×8’s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties. 8×8 undertakes no obligation to update any forward-looking statements.
