Milestone marks nationwide operator support for RCS Business Messaging, opening a scalable new market for brands
Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced at Mobile World Congress a partnership with KPN Netherlands (KPN) to enable nationwide Rich Communication Services (RCS) Business Messaging across all major mobile operators in the Netherlands, powered by Twilio and Google.
RCS Business Messaging combines the simplicity and reach of sms with rich, interactive features such as verified sender identity, images, carousels and action buttons. This allows businesses to communicate in a more engaging, secure and measurable way, strengthening customer trust and improving the overall experience.
Enabling nationwide RCS in the Netherlands
With nation-wide coverage, KPN plays a central role in the country’s digital infrastructure. By joining the growing RCS ecosystem, this marks a defining moment for business messaging in the Netherlands, making it possible for enterprises to adopt RCS for Business at scale.
The deployment is supported by Google’s RCS for Business platform, enabling brand onboarding and registration across Android devices. Expanded device support, including iOS, is expected in 2026, further strengthening long-term reach and market confidence.
Through this partnership, Twilio allows businesses to instantly modernize customer communications by adding RCS as a branded, interactive channel alongside SMS and MMS with zero code changes. This cost-effective transition provides immediate access to rich engagement data, like read receipts, while ensuring 100% reach through automatic fallback to SMS when needed.
Unlocking a major new market for RCS for Business
Nationwide coverage opens access to millions of mobile users, positioning the Netherlands as one of Europe’s newest fully enabled RCS for Business markets. Businesses will be able to reach customers with verified sender identity, rich media formats such as carousels and action buttons and measurable engagement insights. All within the native messaging app.
As the natural evolution of SMS, RCS for Business strengthens brand trust while preserving the reliability and reach businesses depend on. According to Twilio’s State of Customer Engagement Report, most consumers say that personalised communication increases their loyalty to brands, highlighting the opportunity for richer, more interactive messaging channels.
David Copsey, RVP of International Wholesale & Carrier Relations at Twilio, said: “Nationwide operator coverage is a significant step forward for RCS for Business in the Netherlands. Together with KPN and Google, we are creating the foundation for large-scale adoption, giving brands the opportunity to engage millions of consumers with secure, branded and interactive messaging as device support continues to expand.”
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