New integration puts two-way SMS at the center of distributed marketing strategy, with email, SMS, and push available in the same governed execution layer
SmarterSends, the distributed marketing platform built for decentralized teams, today announced a new integration with Attentive, an industry-leading omnichannel marketing platform redefining 1:1 personalization for brands, that enables enterprise brands to operationalize two-way SMS across distributed teams with centralized governance and brand controls. The integration positions two-way SMS as an engagement channel for field, franchise, and regional teams.
Designed for enterprise directors of sales, customer service and marketing, CRM leaders, and CMOs, the integration gives organizations a practical framework for scaling conversational messaging while keeping compliance risk and brand inconsistency in mind.
Two-way messaging is now treated as a governed marketing channel, not a side-door sales tactic.
Making 2-Way SMS Enterprise Ready
Enterprise organizations increasingly rely on conversational messaging to drive conversion, appointment setting, and customer response. Until now, two-way SMS has often lived in disconnected tools or informal workflows, creating risk and reporting gaps.
Brands using the SmarterSends integration can add a distributed enablement layer on top of their Attentive marketing platform to deploy two-way SMS safely across local teams.
With the SmarterSends and Attentive integration, organizations can:
- Enable enterprise-safe two-way SMS conversations for field and local teams
- Apply brand guardrails, permissions, and approvals to conversational messaging
- Maintain centralized visibility and reporting across distributed interactions
- Support sales and service use cases without breaking marketing governance
This closes the long-standing gap where sales wants conversation and marketing wants control. Now both get what they need.
Built for Distributed and Multi-Location Brands
The integration is purpose-built for organizations where messaging happens beyond headquarters, including:
- Food and beverage franchise systems
- Sports and live event organizations
- Entertainment and venue groups
- Retail and multi-location brands
- Field-driven service organizations
- Non-Profit Organizations with distributed field teams
- Financial Services organizations with independent advisors
These teams can now activate localized campaigns and manage inbound customer conversations while central leadership maintains oversight and strategic control.
Executive Perspective
“Two-way SMS drives engagement because it is immediate and human, but enterprises need structure around it,” said Evan Lazarus, Co-Founder of SmarterSends. “This integration makes conversational messaging governable at scale. Marketing keeps authority, local teams gain responsiveness, and customers get real answers from real people.”
“Our brands want to extend the high-performing, hyper-personalized 1:1 messaging created with Attentive into distributed environments without introducing operational risk,” said Mark Sheridan, VP of Partnerships at Attentive. “SmarterSends provides the enablement and governance layer that helps make two-way SMS and multi-channel execution scalable across the enterprise.”
Availability
The SmarterSends integration with Attentive is available now for qualified enterprise customers that require distributed messaging across two-way SMS, SMS, email, and push channels with centralized governance.
