Allison+Partners has promoted David Richeson to managing director, strategic analytics + digital innovation. This newly created role reflects his contributions to expanding Allison+Partners’ data analytics offering. Richeson will drive further avenues for data-driven strategy, communications, and other innovative approaches to deliver greater alignment between communications strategies and business goals for the agency and its clients. Richeson will report to Global President, Worldwide Client Services Matthew Della Croce.
“David has played an incredibly important role in helping develop Allison+Partners’ best-in-class data analytics offering, across all facets of our client engagements,” Della Croce said. “Under his leadership, the agency has experienced successful growth through a proprietary digital data model as we’ve modernized our approach to earned media and evolved how we develop insights, customer journeys and channel strategies.”
Since joining the agency in 2019 as the senior vice president of digital innovation + influence, Richeson, in conjunction with the agency’s media, research and measurement teams, has spearheaded development of a data-driven approach to media relations that takes the guesswork out of media strategy, persona development, targeting and program measurement. Richeson has also provided a data-driven, strategic and measurable approach to managing corporate reputation, risk mitigation and business transformation for some of the firm’s most prominent clients. He will continue to help develop predictive analytics to determine the more effective and efficient courses of action for communications.
Richeson has more than 20 years of experience providing counsel to top fortune 100 clients in the areas of integrated marketing, business strategy and technology. He has developed multiple proprietary engagement models on the cutting-edge of influence, focused on advanced data and analytics, real-time communications, purchase barrier-busting content strategy, micro-moment based marketing, and behavioral economics techniques.
Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News
