New collaboration closes measurement gap for digital out-of-home advertising
ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure.
The collaboration addresses a longstanding gap in the Canadian market, where brands have had limited options to measure the incremental business impact of DOOH. By bringing standardized sales-lift and iROAS measurement to Canada, ABCS and Neptune enable advertisers and agencies to evaluate DOOH with the same rigor as digital and retail media channels—unlocking more informed omnichannel media investment decisions.
“Media that isn’t measured is too often undervalued,” said Jerome Shimizu, chief executive officer, ABCS Insights. “Canadian brands have had limited visibility into what digital out-of-home advertising actually delivers beyond reach. By bringing outcome-based measurement to the market, we’re helping shift DOOH from a reach-focused channel to a performance-evaluated investment category—and powering smarter growth decisions.”
“We are pleased to expand our market-leading In-Store x DOOH targeted media product into Canada,” said Bill Redmond, chief executive officer, Neptune. “This collaboration with ABCS has proven wildly successful in the U.S. in 2025, delivering market-leading outcomes for brands by driving consumers from out-of-store DOOH exposure to the shelf, in a way that is directly measurable to purchase.”
ABCS Insights provides a comprehensive digital advertising and growth intelligence analytics platform for the Canadian market. For more information, reach out.
