Marketing Analytics, Performance & Attribution

Aprimo and SDL get into a Strategic Alliance to help brands control and agilely manage and deliver rich content.

performance attribution

The intelligent content and language company, SDL has formed a strategic alliance with Aprimo, the industry-leading provider of digital asset management solutions and solutions for optimizing the brand experience.

SDL aims at enabling global understanding and allowing companies to communicate worldwide with their audiences, regardless of the language, touchpoint, or channel. And Aprimo, on the other hand, gives organizations a competitive advantage by governing and stream-lining their BTS activities for delivering a valuable brand experience.

Together these companies have put their focus on helping organizations orchestrate the complete supply chain of the content of their brand and translating every digital asset from a centralized hub for digital experiences. The alliance will result in the provision of brand control and the required agility to boost localized rich digital experiences.

The new SDL Tridion Sites Connector for Aprimo Digital Asset Management is launched with this partnership which provides the customers a centralized source of truth that helps in managing complex content environments. This also strengthens the ability of a brand to improve the content operations, digital files, brand assets, and processes significantly along with enabling them to search the information that is needed, across the whole content supply chain of the company and in any language.

This combined offering will enable anyone with the authority to manage and access content from the whole of the content supply chain from one centralized platform. These people can range from being asset librarians, creative professionals, to brand and/or product managers to marketers. Any needed information or content material can be used or sent directly for translation if required and can also be published across several channels in over 180 languages.

This new approach resultant of this strategic partnership is being embraced by global brands currently who are using it for curation, collaboration, and gaining of insights from their content supply chain. To know more about such updates from the field of martech, follow the martech cube. Martech cube delivers regular content related to the on-goings from the martech industry.


    Chandrima Samanta
    Content-Editor at MartechCube
    Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

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