A visually rich brand website that engages visitors is a must-have in today’s crowded media environment.
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.
There has been explosive growth in the adoption of visual media to dramatically improve online user experience, resulting in higher engagement and conversions. However, visual media can also weigh down your webpages, increase page load times, deflate your search rankings and turn visitors away.
So Google is placing more emphasis on page load speed — particularly for mobile users — as a search ranking factor.
This white paper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the “need for speed” with the need to provide an engaging site experience to your visitors and potential customers.
Visit Digital Marketing Depot to download “Media Rich and Fast: Best Practices for Optimizing Webpage Speed” and learn how to provide both a fast and an engaging online experience to your target audiences.