Here’s why Radius and Leadspace decided to combine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data. Radius and Leadspace...
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How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled. In mid-2016, Salesforce bought commerce platform Demandware, which...
Data 101 to Set Your Data-Driven Marketing Ablaze
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data collection and data analytics to drive us away from silos....
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference,...
Eight reasons why every small business needs to have a...
A blog is technically a base for customers to read all about their favourite companies and their news, while also grasping a better understanding of what they do and what...
Four ways to maximise Amazon’s social marketing power
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming...
Forrester’s first report on media tech/services spending shows customer experience...
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. As Scott Brinker’s recently unveiled Marketing Technology Landscape shows,...
SUBSCRIBE Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care. Over the last year, Sprinklr has repositioned itself...
How store locators can work wonders for your SEO
Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar stores face. All too often, they exist as separate entities,...
The power of real-world testing
As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who know where and how shoppers are most likely to choose...
