Today, Bluehost, a global leader in hosting with deep expertise in web and commerce, announces continued expansion of its global data centers across key regions worldwide to improve website speed and reliability for small business owners across the globe.
With the expansion of seven key strategic locations including Frankfurt, Germany; Mumbai, India; São Paulo, Brazil; Paris, France; Sydney, Australia; London, United Kingdom; and Madrid, Spain, Bluehost’s enhanced global infrastructure delivers faster load times and improved reliability for web and commerce with close proximity to the users. The global data centers offer optimized WordPress performance and world-class hosting capabilities brought nearer to the local user base to support growing demands and ensure long-term performance as small businesses grow and scale.
“At Bluehost, our mission has always been to remove the technical barriers that stand between great ideas and a thriving online presence for entrepreneurs and small businesses,” said Sachin Puri, Chief Executive Officer at Bluehost Group. “Proximity means performance and performance delivers customer experience. This means everything in the digital space where attention spans are only a few seconds. With infrastructure closer to customers, it cuts latency, one of the biggest drivers of site visitors bouncing and dropping off during checkout. Our data center expansion reflects our belief that world-class web and commerce experiences shouldn’t be limited by company size and geography. They should be fast, reliable, secure, and accessible to everyone. With this expansion, we’ve built an enterprise-grade digital foundation that’s accessible to SMBs while deepening our commitment to the WordPress and commerce communities.”
SMB’s Run the Global Economy and represent:
- 90 percent of businesses worldwide*
- More than 50 percent of jobs globally*
Milliseconds Matter: The Business Impact of High Performance
To pass Google’s performance bar and improve search rankings, pages should load in less than 2.5 seconds for the main content, and less than 200 milliseconds for user interactions.
A fraction of a second makes a difference for driving revenue. According to the Deloitte and Google study Milliseconds Make Millions, a 0.1s speed improvement correlated with a 9.1 percent increase in mobile “add to cart,” a 9.2 percent mobile AOV (Average Order Value) increase, and an 8.3 percent reduction in mobile bounce rates on key lead gen pages.
- Bluehost reduces latency by up to 120 milliseconds, especially for dynamic WordPress sites and provides 2-3X faster page load speed versus market average.
- Bluehost outpaces premium WordPress hosts globally with Bluehost customer web pages loading 2.7 – 3.8X faster across Europe and Asia versus WP Engine and Kinsta in the same regions according to third party benchmark tests.
Bluehost Localized Resilience for Global Markets
- 99.99 percent enhanced uptime, reliability, and disaster recovery with region-specific replication and localized failover architecture.
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