Brightcove, a leading video marketing company today announced the appointment of Brian Froehling as Senior Vice President, Americas Sales. He will lead all sales operations in North, Central and South America reporting directly to Chief Revenue Officer of the company.
Froehling joins Brightcove from CA Technologies where he was Vice President of Sales, overseeing operations ranging from DevOps and Agile to Security solutions. Preceding that, he spent four years at one of the top SaaS companies, Pivotal Software, leading its East Coast Sales team. He was responsible for cultivating and growing Pivotal’s sales team from the initiation of its key product line to a successful IPO in 2018.
Previously, Froehling held various leadership positions at Symantec Technologies where he played an instrumental role in improving hiring processes, sales strategies, compensation plans, and operational frameworks. Froehling has a BS in Finance from The University of Florida and is an alumnus of Harvard Business School.
Rick Hanson, Chief Revenue Officer of Brightcove said that, Brian is an experienced sales leader with a record of driving growth, cultivating teams, and achieving goals. Brightcove team is confident that he will quickly make an impact on the organization as the company focuses on achieving breakout growth. With Brian’s veteran leadership at the helm of Americas field sales, sales operations, inside sales, and sales engineering teams and will help the organization in having greater alignment and more active collaboration as it expands further into Central and South America while continuing to serve the customers in North America.